Consider the formula for a new drug that lessens the effects of leukemia. Or the design for an efficient battery for electric cars. Or a new book or song. Or the slogan used in branding a business. Protecting these kinds of assets is the essence of intellectual property law. Developing intellectual property may take years of work and often involves a hefty financial investment. The result, if things go well, can often be worth big bucks. For the person or business that makes this investment, it’s important to retain ownership of that property, even if it’s a matter of ideas or designs (rather than a tangible product). IP lawyers play a variety of critical roles related to the protection of intellectual property.
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